Now like a journal or diary, only without the sincerity.

Monday, April 9, 2007

This Post is for You

Christopher Hitchens, the last honestly mean media supporter of the Iraq War (the others fake their meanness, if not their vapidity, for ratings; this guy is a bona fide asshole, and you have to respect that in a way: see this vicious takedown of Mother Teresa of all people; who's next, Hitch? the Dalai Lama? Santa Claus? Your own grandmother?), takes note of an interesting phenomenon that you, too, should take note of: namely, that everything is about you these days.

I've noticed you, too. Besides YouTube, which he mentions, there's YOU: The Owner's Manual (apparently, you could stand to lose a few pounds, too); Dove Soap and Doritos apparently want you (or someone similarly trained and compensated) to make their commercials to sell their products to you. Your Federal Emergency Management Association has even decided to put the burden of Emergency Management squarely on your shoulders, too. For all of this hard work, Time magazine even named you Person of the Year last year.

I like to think I ushered in the You Decade back in 1995 when I was editor of my high school yearbook and found myself inexplicably tickled by the placeholder headline I used for the Student Council page: "Student Government Governs for You." So I and my easily amused staff of teenagers set about writing the blandest and second-personest headlines possible for each section the yearbook. "Volleyball Team Bumps, Sets, Spikes for You"; "French Club Speak French Pour Toi"; "Homecoming Dance Took You 'Under the Sea'"; "Yearbook Staff Made This Yearbook." Due to the outrageously wide berth granted us by our supervisor and the indisputably far-ranging influence of the Aquila (The Eagle Soars for You), the 17-year-old me has obviously and inexorably changed your life, this decade. And neither Time nor Christopher Hitchens bothered to mention it. I blame you.

1 comment:

Carolyn said...

Even the IRS... in a publication summarizing various tax provisions, the guidance cites to "Your Income Tax 2.1", "Your Income Tax 43.13", etc.